Danceworks Privacy Policy

Danceworks Privacy Policy

Effective Date: 31 March 2026

 

This Privacy Policy explains how Mont Meru Ltd trading as Danceworks (“Danceworks,” “we,” “us,” or “our”) collects, uses, discloses, and protects information about you when you use our services, attend our studio, or interact with us online.

 

We are committed to protecting your privacy and handling your personal information in a safe and responsible manner.

1. Who We Are

Danceworks is the trading name of Mont Meru Ltd.

Company Number: 04371760 (England and Wales)

Registered Office: C9 Glyme Court, Oxford Office Village Kidlington Oxford OX5 1LQ

Trading address: 16 Balderton Street, London W1K 6TN

 

General enquiries: [email protected]

Data compliance enquiries: [email protected]

Reception phone: 020 7629 6183

 

2. What Data We Collect

We may collect and process the following personal data:

  • Identity data (name, date of birth, age)
  • Contact data (email address, phone number, address)
  • Transaction data (purchases, bookings, payment confirmations)
  • Account data (login details, preferences)
  • Technical data (IP address, browser type – via our website)
  • Communication history (emails)
  • Personal documents (proof of insurance, proof of education and/or profession)
  • CCTV footage (video recordings captured on our premises)
  • Payment information (billing address and transaction details).
    • Payment card details are entered via our booking system and are processed and securely stored by our third-party payment providers (including Mindbody and its payment partners). We do not store full card details.

 

Health Information (Special Category Data)

For certain classes, we may collect limited health information where this is necessary to ensure your safety and suitability for participation.

This information:

  • Is only collected where relevant to the class
  • Is only accessible to the instructor responsible for that class
  • Is not used for any other purpose

We only process this information where you have given your explicit consent, and where it is necessary to provide the class safely.

You are not required to provide this information, but if you choose not to, we may not be able to allow participation in certain classes where it is necessary for health and safety.

 

3. How We Collect Your Data

We collect data when you:

  • Create an account
  • Book classes or any other service we provide
  • Make a purchase
  • Contact us
  • Use our website

Bookings and account management are processed via our third-party platform, Mindbody. 

 

4. How We Use Your Data (Purposes & Legal Bases)

We use your personal data for the following purposes:

To provide our services and support

  • Managing bookings and accounts
  • Provide concessions
  • Customer support
  • Processing payments
  • Assessing suitability for classes and ensuring the health and safety of participants

Legal basis: Contract

To comply with legal obligations

  • Accounting and tax records

Legal basis: Legal obligation

To ensure the safety and security of our premises, staff, and customers

  • Monitoring studio areas
  • Preventing and detecting crime

Legal basis: Legitimate interests

For business operations

  • Fraud prevention

Legal basis: Legitimate interests

For marketing (where applicable)

  • Sending updates, offers, and news relating to Danceworks, or other third parties that we believe may be of interest to you

Legal basis: Consent or soft opt-in

Where we rely on the soft opt-in, this applies where you have made a purchase or enquiry with us, and you are given the opportunity to opt out at the time your data is collected and in every subsequent communication.

 

5. Legitimate Interests

Where we rely on legitimate interests, these include:

  • Operating and improving our services
  • Preventing fraud and misuse
  • Providing customer support
  • Maintaining the safety and security of our premises, staff, and customers.

We ensure these interests do not override your rights.

 

6. Third-Party Services and Data Sharing

We may share your data with the following categories of recipients:

  • Mindbody (booking and payment platform)
  • Email and communications providers (e.g. Brevo) for sending service messages and, where permitted, marketing communications.
  • Payment processors (e.g. Stripe, PayPal)
  • IT and system providers
  • Professional advisers (e.g. accountants)
  • Law enforcement authorities (where required)

Mindbody acts as a data processor on our behalf. You can view their privacy policy here:
https://www.mindbodyonline.com/company/legal/privacy-policy

 

7. International Transfers

Some of our service providers (including Mindbody) may process data outside the UK, primarily in the United States, including transfers to countries that may not have the same level of data protection laws as the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations
  • Standard contractual clauses (or equivalent safeguards)

 

8. Data Retention

We retain personal data only as long as necessary:

  • Customer and transaction data: for 5 years after a client’s last transaction/activity
  • Marketing data: until you withdraw consent or opt out
  • CCTV Footage: 40 days unless required for investigation purposes

 

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to processing (including marketing)
  • Request data portability

To exercise your rights, contact us at [email protected].

You may also be able to access and update certain personal information directly through your Mindbody account.

 

10. Right to Withdraw Consent

Where we rely on consent, you may withdraw it at any time by using the settings present on Mindbody, contacting us, or using unsubscribe links.

 

11. Right to Complain

You have the right to complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk

 

12. Providing Your Data

Providing certain personal data is necessary to enter into a contract with us (e.g. bookings).

If you do not provide this data, we may not be able to provide our services.

 

13. Automated Decision-Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.

 

14. Children’s Data

Our classes are predominantly aimed at adults. However, minors may attend certain classes where this is appropriate and permitted by the instructor.

  • We may accept participants under 16 years old, depending on the class and the teacher’s discretion.
  • Some classes may require prior experience or meet specific criteria set by the instructor
  • Further details can be found on our Classes for Under 16s page.

Where under 16s participate in classes, we process their data where necessary to provide our services, and where required, with the consent of a parent or guardian.

In cases where an exception is made to standard age limits, and the instructor is not DBS checked, a parent or guardian must be present to observe the class or provide prior written consent to Danceworks

We take appropriate steps to ensure that children’s data is handled in a manner that is fair, transparent, and appropriate to their age.

 

15. Cookies

Policies relating to our collection of cookies can be found here.

 

16. Updates to This Policy

We may update this privacy policy from time to time. The latest version will always be available on our website. When our policy is updated the effective date at the top of this page will be updated.